Precisely 50% of that 81 second ad was CYA legal disclaimers!
From a Consumer Reports video:
It's not an anti-depressant, it's an anti-psychotic...
...spent more than $150 million advertising to the public in 2008. The investment paid off. Sales rose 33% to roughly $2.4 billion.
Doctors are the ones who expertly diagnose and prescribe for illness, right?
Why then is so much color TV advertising warranted? Is that where the doctors get their ongoing medical education?
If I were
And this Abilify can cost up to $450 per month???!!!
That's over $5,000 per year. Remember that this is taken only IN CONJUNCTION with an anti-depressant - which explains why the whiners I've seen on web forums are saying they pay $600-$700 on pills each month.
This has to be one of the reasons my annual family health insurance premium is pushing $14,000.
BTW, this drug, Abilify, also has a ridiculous name; it sounds like some ebonic neologism one would hear in a rap video.