They have studios in LA and NYC already. In fact there's a local studio nearby that just popped up and is offering free first lessons - so my first wife informed me.
So it's coming soon to your little hick-town...
I say 'whatever'.
I think Tim Ferriss is absolutely right with his emphasis on kettlebells. This is the girl he asserts lost 100 lbs from doing kettlebell swings:
I think, notwithstanding the *ink*, she looks terrific!
The secret wasn’t marathon aerobics sessions, nor was it severe caloric restriction. It was the Russian kettlebell swing, twice a week for an average of 15–20 minutes. Her peak session length was 35 minutes.
I did buy my wife a 35 lb kettlebell (for Valentine's Day!) and I've got her using it almost everyday. Hopefully there'll be some results to report in the next several weeks - our family just doesn't have time for her hour-long sessions on the elliptical or her 2-hour trips to local yoga studios ($25!). Plus, we're a DIY family after all!
I've been using my 45 lb kettlebell every single day and feel terrific. My middle parts have NEVER felt this good. In fact my rump is so well developed now I'm going to be wearing a speedo this summer!
I can do 75 swings straight now. In fact I probably could have done them sooner but I was pretty cautious in ramping up. I'm happy to report not a single injury or tweak to my fragile back or knees.
And while I can still use the 45 pounder and my wife's 35 pounder for other exercises (one-handed variety), right now I'm on the prowl for some heavier kettlebells. They're freakin' expensive so I'm going to try to find some used ones before anteing up.
I don't think I want to push my body too much - I'm a golfer after all! - but I would like to see how much I can narrow the gap between me and Tim Ferriss. Here he is swinging 103 lbs 52 times:
Book Summary - The 4-Hour Body