Cake, chicken, soup, meatloaf, and hot chocolate have been decreed, by its readers, its most important content today!
I feel like we are just about due for another round of labor strife/budgetary cuts for the Globies...
The New York Times Co., parent of the Globe, recently reported *income*. Here I have the predictably interesting, AND cryptic, article where the company reports on itself!
But some of the relevant numbers were in fact in there:
The New England Media Group’s advertising revenue fell 20.3 percent in the quarter, to $62.6 million.
Price increases at the Globe last year boosted the New England group’s circulation revenue by 8.5 percent in the quarter, to nearly $44 million. The higher prices more than made up for a decline in the number of papers sold.
Now I don't know how they can cheer-lead about the tiny boost in circulation income.
Let's put some real numbers on that.
The circulation revenue went up by $3.26 million.
But advertising revenue fell by $15.65 million!
Ad spending is dropping anyway, but when you raise the newsstand price, you automatically shed readership (negative sloped demand curve); and fewer readers, automatically lowers the ad rates for those few remaining, Moronic sponsors.
*More than made up*....I think not!
Click here - for my master link on the embattled Boston Globe.