TOKYO -- Who said bras are only for women? A Japanese online lingerie retailer is selling bras for cross-dressing men and they've quickly become one of its most popular items.
Since launching two weeks ago on Rakuten, a major Japanese web shopping mall, the Wishroom shop has sold over 300 men's bras for 2,800 yen ($30) each. The shop also stocks men's panties, as well as lingerie for women.
Full story here.
Now, that Japan kickstarted this market wasn't so hard to predict....
Those Asian countries are, by necessity, experts in sub-A cup sizes.
While my *academic* economics is rusty, I believe this here is an example of comparative advantage.