Wednesday, October 12, 2011

Couple Of Book Rec's

Dan Kennedy - Famous Bull Photo

Tim Ferriss lists The Magic of Thinking Big as one of his top book recommendations. In fact he said he read it 5 times in high school or something.

Published 50 years ago, and with several million copies sold it was weird that I had never heard of it.

Anyways it's a decent read - inspirational and full of tips on developing an attitudinal plan for business success: wear nice clothes, be infinitely polite/nice, etc.  Tim's book rec's, and I've read a few of them now, have not been anywhere nearly as good as his own works (4HWW and 4HB).

The other book I read this week I had heard recommended by several big names recently so I concluded it was worth buying (surprisingly, my library network didn't have it).

Dan Kennedy's book How to Make Millions with Your Ideas: An Entrepreneur's Guide was also seemingly dated, published back in 1995.

I found this one to be much better, one of those compelling reads that you kill in a single day and has you lamenting the end of the book. It's chock-full of stories of earthlings who made $hitloads of money in the 80s and early 90s - mostly via infomercial-type products and innovations. Many of the big winners sold *information products* but of course in the pre-internet age the vehicles were different: FAX machines, classified ads, color TV commercials, and toll-free phone numbers. Watching how many people today have cleaned up selling content online and looking back at their forerunners I can't help but in hindsight say, "DUH...of course billions were going to be there for the picking on the web!"

I sure wish I had read this book 15 years ago!!!

What was striking about these little case studies is how banged-up, bankrupt, and thoroughly uneducated the people were originally. Seemingly almost NONE of them even went to college - notably the ultra-wealthy author himself.

So take THAT all y'all college flacks out there!


Anonymous said...

With nobody telling them they had anything to lose they went for it and won.

CaptiousNut said...

And they literally HAD nothing to lose!

DA said...

I love this country.

Love 'Merica or git ...