Friday, November 11, 2011
Website Building Chronicles - 3 - The Sales Letter
Do y'all know what a *sales letter* is?
Of course you get them in your junk(!) mail nearly everyday.
But they are alive and thriving online too. In fact they are all over the freakin' place since stamps are cheaper on the web.
These days I've been working on my own for HomeschoolDad.com.
One expert resource I've found is Dan Kennedy. I had previously read one of this other books and was very impressed. All these other guys (like Eben Pagan) mention him repeatedly and Kennedy certainly lives up the hype, IMO.
I just procured Kennedy's The Ultimate Sales Letter: Attract New Customers. Boost your Sales., I devoured it, and must say it was very helpful.
You have to understand that these guys have VAST experience; they've split-tested everything from fonts to formats to diction; and have amassed expertise that we could never acquire independently.
Heck Kennedy's book is only $10 AND I did one better - borrowing it from my library.
The other thing you can do, of course, is just read a bunch of successful sales letters/pitches online!
In fact Tim Ferriss recently did a blog post on the dude who's made tens of million$ from "The Truth About Six-Pack Abs" info-products. So I watched his sales videos closely and jotted down a few important notes.
Building a sales page, website, ebooks, etc. is a *process*. What I've learned is to overcome my school-induced perfectionism and to just throw something up and tweak/refine on the go.
I grabbed some popular software to help make snazzy sales pages - OptimizePress - for $97 or so.
Actually when I'm done I will have SEVERAL sales pages to which I'll direct different audiences depending upon demographics, specific group bigotries, etc.
One thing that's holding me back, still, is that I'm not entirely clear WHAT I'm selling and TO WHOM.
But the more research and brainstorming I do, the more clarity I'm gaining.
Website Building Chronicles 1 - For Morons
Website Building Chronicles 2 - Eben Pagan Selling Me On Change