A few years ago I wrote a blog post about my new lemonade stand policy - that henceforth I would stop at every lemonade stand I drove by....if for no reason other than to encourage young entrepreneurs. See - Encouraging Children.
(Although this past summer I once stopped, prepared to buy, at one and these "rich kids" were asking for $3 for a Dixie cup of powder-mix lemonade! I told them the price was too high and drove away - an economic lesson nonetheless.)
Last week I was standing outside a small Italian deli/eatery here in London trying to figure out whether or not to take a chance on eating there. Quite frankly, some of the food here in London really sucks. "Overpriced" is bad enough, but when it sucks too you really get indigestion.
Google Reviews were scant on this little Italian place.
I took my family in and was amazed at how good the meatballs and bolognese sauce were.
Of course it was pricey and the portions were small...
But I went home and wrote a glowing 5-star review for the place on Google.
And a couple months ago I did the same thing for my mechanic. I actually asked him what site he wanted the review on.
First of all, you should support these places that are good....because otherwise they will be gone. So a positive review, in the year 2014 AD, can really help.
Secondly, if you offer to write one, you may even wangle a free dessert or otherwise ingratiate yourself at the establishment.
Reviews are VERY IMPORTANT. You can have the best product/service in the world but if you suck at marketing you may be doomed.
A lot of people are good a making meatballs or whatever BUT they don't know $hit about how important reviews and marketing are.
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