Friday, March 18, 2011

Tim Ferriss - First, Hype Thyself

It's a quiet Friday night here. Spring sprung the past two days here and I've been hitting range balls, doing yardwork, and spending time outside with the kids. It's going to get even quieter tomorrow when my first wife boards a flight for South America - another work trip. She'll be gone for 11 days.

Read this terrific blog post from Tim Ferriss' blog - 12 Lessons Learned While Marketing "The 4-Hour Body". True to the title, it gives terrific insight into the *Tim Ferriss Hype Machine*.

Furthermore, in true Ferrissonian fashion, he outsourced it!

See also:

Tim Ferriss - Hyping

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